Karen is a commercial leader with over a decade of experience driving revenue growth across the beauty, aesthetics, and wellness industry. She specializes in sales performance, customer lifecycle management, and retail operations, with a strong track record in scaling multi-outlet businesses.

Having held leadership roles across leading beauty brands, Karen has built and led high-performing sales teams, optimized conversion strategies, and strengthened customer retention across both clinical and retail environments. Her expertise spans front-line sales execution to commercial strategy, ensuring alignment between customer experience and business outcomes.

Karen brings deep industry insight and execution discipline, enabling beauty businesses to achieve sustainable, profitable growth through structured sales and operational excellence.